Date: Jul 2016
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Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.

The interactive and geo-targeted campaign was created by John Brown Media, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store.


Chief Creative Tech Officer: Dan Dawson

Additional Credits: Production Director: David Parish

Technical Director: Keira Kaine

Digital Director: Ric Albert

Products & Services Director: Tim Last

Producer: Camila Engelbert

Technologist: Jon Jones

Media Agency: Carat

OOH Specialist Agency: Posterscope

Media Owner: Primesight

Artwork: John Brown Media