Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers.
The interactive and geo-targeted campaign was created by John Brown Media, with production and game build by Grand Visual. The fast-paced touch-screen activation awards the top ten players by entering their name on the leader board and issuing voucher codes to spend in-store, with location-specific directions to their nearest Pets at Home store.
Chief Creative Tech Officer: Dan Dawson
Additional Credits: Production Director: David Parish
Technical Director: Keira Kaine
Digital Director: Ric Albert
Products & Services Director: Tim Last
Producer: Camila Engelbert
Technologist: Jon Jones
Media Agency: Carat
OOH Specialist Agency: Posterscope
Media Owner: Primesight
Artwork: John Brown Media