Ziggy Chen: advert-body-2 by Graham Fink

Artist and creative Graham Fink has collaborated with Shanghai fashion designer Ziggy Chen on his new collection’s visual identity that references dualities within people and places. Fink reconfigured his imagery to create an immediate duality that occurs in any given situation – evoking our tendency for interchangeability based on external conditions and environments. Multiple exposure in the images creates a complex layering effect that builds on a shared interest of fusing history, memory and time into one single aesthetic vision.

After living and working in Shanghai for seven years - where Chen’s studio is still based - Fink has now moved to London. Both artists are constantly inspired by the beguiling duality and changing nature of the city – east and west, tradition and modernity, past and present.

Chen creates unisex designs that are sartorially engineered for full anatomical comfort and conformance to the nuances of different individual bodies, while Fink, previously chief creative officer of Ogilvy China, is a multimedia practitioner working in the fields of photography, film, painting, drawing and technology.

The collection will be exhibited at Rankin's Annroy Gallery in London. 'Rankin presents Graham Fink - Duets - Recalibrating the forces of duality' opens 19 July.