Agency: Goodstuph
Client: Dove
Date: Jun 2019
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
6 votes

Dove has launched a campaign in Singapore that tackles of the issue of living with various skin conditions.

The campaign, created by Goodstuph, highlights the plight of four women who are suffering from eczema and their journey of coping with their skin conditions in their daily lives.

The Unilever-owned brand hopes that the campaign will address the stigma surrounding skin conditions and inspire skin sufferers to live their life without fear of judgement. It also hopes to educate the society not to avoid people with skin conditions.

Credits

Client: Unilever – Dove DermaSeries (Singapore)

Agency: Goodstuph

Creative director: Alan Leong

Creative team: Issa Mauricio, Arista Khoo

Photography: Jayden Tan, Nik Voon

Designer: Emily Choo

Accounts servicing: Eugenia Tan, Antonia Tan

Production house: Very Crafty Films

Producer: Daniaal Adam

Director: Amanda Tan