Dove: When was the last time you fought? by Goodstuph
- Location:
Dove has launched a campaign in Singapore that tackles of the issue of living with various skin conditions.
The campaign, created by Goodstuph, highlights the plight of four women who are suffering from eczema and their journey of coping with their skin conditions in their daily lives.
The Unilever-owned brand hopes that the campaign will address the stigma surrounding skin conditions and inspire skin sufferers to live their life without fear of judgement. It also hopes to educate the society not to avoid people with skin conditions.
Credits
Client: Unilever – Dove DermaSeries (Singapore)
Agency: Goodstuph
Creative director: Alan Leong
Creative team: Issa Mauricio, Arista Khoo
Photography: Jayden Tan, Nik Voon
Designer: Emily Choo
Accounts servicing: Eugenia Tan, Antonia Tan
Production house: Very Crafty Films
Producer: Daniaal Adam
Director: Amanda Tan