Xfinity: Hot and 100 by Goodby Silverstein & Partners
- Location:
On Sunday, May 21, the Billboard Music Awards (BBMAs) return to honor some of the hottest names in the industry today. As fans anticipate the show, Comcast’s Xfinity brand has partnered with The Muppets’ Statler and Waldorf to show viewers how they can interact with the BBMAs, as only the cantankerous pair could. In the ad spot, Statler and Waldorf model how Xfinity X1 subscribers can learn more about past Billboard winners and access other content simply by using their voices.
Credits
Creative Director: Jens Waernes and Jon Wolanske
Associate Creative Directors: Mike Costello and Kurt Mills
Brand supervisors: Dustin Hayes, Nader AliHassen, Kristen Greco, Kate Nicol
Account Management: Michael Crain, Rachel Fagin, Georgia Newton, Perry Fox, Greta Hughes, Valentina Baraldi
Director of Business Affairs: Judy Ybarra
Executive Producers (agency): John Dutton
Production company: Soapbox Films
Agency Producer: Frank Brooks
Producer: Josh Mulry
Director: Crash Davenport
Editor: Graham Wilcox
Post-production: eLevel
