The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Date: Jul 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
13 votes

Peter Sagan is currently sprinting to the front of the pack at the Tour de France, but his toughest race may have been the one he filmed for the new commercial for bike brand Specialized in San Francisco.

The three-time world champion cycling star, who is sponsored by the company, is seen in the spot lining up at the start of a hill climb in San Francisco against Grandma Joan, an 81-year-old woman on the third generation of the Specialized Turbo electric bike. It pits the world’s fastest cyclist against what the company calls the world’s fastest electric bike. The two start up the hill, with Sagan furiously pedaling while Joan casually takes the lead with a smile.

Created in partnership with Goodby Silverstein & Partners, the campaign will also appear on social media on the Specialized Instagram account.

Credits

CLIENT / SPECIALIZED

Creative Director – Chad Hilton

Art Director – Dustin Ortiz

Designer – Erin Martin

Creative – Dillon Hollinger / Dylan Buffington

Studio Manager – Jessi Farber

Project Manager – Emily Watts

AGENCY / GOODBY SILVERSTEIN & PARTNERS

Agency Co-Chairman – Rich Silverstein

Copywriter/Creative Director - Roger Baran

Art Director/Creative Director - Sam Luchini

Art Director: Stevan Chavez, Nando Sperb

Copywriter: Mike Gallucci

Producer – Adrian Hernandez

Executive Producer – Benton Roman

Group Account Director – Michael Crain

PRODUCTION / SUPER FUN PRODUCTIONS

Director – Nicholas Maggio

Director of Photography – Jeremiah Pitman

Producer – Rob Healy

Line Producer – Cara Scott

Production Manager – Lexis Milisic

POST PRODUCTION

Editors – John Jenkins, Erik Johnson (GS&P)

Audio Engineer/Mix – Dave Baker (GS&P)