Specialized: advert-body-1 by Goodby Silverstein & Partners
- Location:
Peter Sagan is currently sprinting to the front of the pack at the Tour de France, but his toughest race may have been the one he filmed for the new commercial for bike brand Specialized in San Francisco.
The three-time world champion cycling star, who is sponsored by the company, is seen in the spot lining up at the start of a hill climb in San Francisco against Grandma Joan, an 81-year-old woman on the third generation of the Specialized Turbo electric bike. It pits the world’s fastest cyclist against what the company calls the world’s fastest electric bike. The two start up the hill, with Sagan furiously pedaling while Joan casually takes the lead with a smile.
Created in partnership with Goodby Silverstein & Partners, the campaign will also appear on social media on the Specialized Instagram account.
Credits
CLIENT / SPECIALIZED
Creative Director – Chad Hilton
Art Director – Dustin Ortiz
Designer – Erin Martin
Creative – Dillon Hollinger / Dylan Buffington
Studio Manager – Jessi Farber
Project Manager – Emily Watts
AGENCY / GOODBY SILVERSTEIN & PARTNERS
Agency Co-Chairman – Rich Silverstein
Copywriter/Creative Director - Roger Baran
Art Director/Creative Director - Sam Luchini
Art Director: Stevan Chavez, Nando Sperb
Copywriter: Mike Gallucci
Producer – Adrian Hernandez
Executive Producer – Benton Roman
Group Account Director – Michael Crain
PRODUCTION / SUPER FUN PRODUCTIONS
Director – Nicholas Maggio
Director of Photography – Jeremiah Pitman
Producer – Rob Healy
Line Producer – Cara Scott
Production Manager – Lexis Milisic
POST PRODUCTION
Editors – John Jenkins, Erik Johnson (GS&P)
Audio Engineer/Mix – Dave Baker (GS&P)
