The Drum Awards Festival - Official Deadline

-d -h -min -sec

Client: Doritos
Date: Jan 2020
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For the Super Bowl, ultimate cowboy Sam Elliott is donning his big hat and spurs again to promote Cool Ranch Doritos in a dance-off against Lil Nas X.

The two square off in an Old West town, making their best moves - including mustache slides - to win a bag of Cool Ranch.

A teaser for the spot finds Elliott swaggering into an old time saloon. The barkeep puts a whiskey in front of him and the poker playing clientele eye him as he approaches the bar. Then Elliott, in his deep-voiced drawl, launches into a monologue: “I got the horses in the back, horse tack is attached, hat is matte black…” And that’s when we realize he’s reciting Lil Nas X’s big hit Old Town Road.

After a few more lyrics, the deep bass of the tune thumps the bar as Elliott walks out the swinging doors. Cut to a bag of Cool Ranch Doritos with ‘More Cool Ranch’ sliding down the bar as text states 02.02.20, the date of the Super Bowl.

The campaign continues with Lil Nas X riding a horse into town dressed in black with a thumping bass soundtrack.


Goodby Silverstein & Partners