California Milk Processor Board: advert-top-1 by Goodby Silverstein & Partners
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Since it is Girl Scout cookie season, the Boy Scouts decided to get in on some of the action this year by selling milk to complement classics like Thin Mints, Trefoils and Do-si-dos. The idea stemmed from Goodby Silverstein & Partners (GS&P), the agency behind the long-running 'Got Milk?' campaign that is still running in California. The agency put together a film that shows a group of Boy Scouts who sold milk this year next to a group of Girl Scouts, since in years past they were "missing an opportunity to swoop in there and sell milk." The Boy Scout troop in the video earned patches for their day of milk-selling.
Credits
Partner: Jeff Goodby
Creative Director: Kate Catalinac
Designer: Kelly Malka
Junior Designer: John Rodriguez
Design Director: Chris Peel
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Managing Partner: Robert Riccardi
Account Director: Melissa Buck
Account Manager: Michelle Farhang
Content Producer: Isaak Le
Content Creative: Quinn Gravier
Videographer: Colin James Russell
Sr. Art & Print Producer: Alisa Latvala
Executive Interactive Producer: Margaret Brett-Kearns
Interactive Producer: Danielle Riccardi
Business Affairs Manager: Heidi Killeen
Group Brand Strategy Director: Kelly Evans-Pfeiffer
Brand Strategist: Gabriella Svensk
Director of Communication Strategy: Christine Chen
Communication Strategy Director: Nicole Richards
Communication Strategist: Maren Severtson
Director of Photography: Jess Hall
Production Designer: Shepherd Frankel
Producer: Greg Schultz
Executive Producer: Kate Leahy
