Oreo has unveiled its latest creative in celebration of the 50th Anniversary of the Apollo 11 moon landing.
The creative, by Golin, entitled ‘One Giant Lick for Mankind’ aims to insert the brand into culture in a disruptive, fun and ownable way, replacing the moon surface with a mouthwatering view of an Oreo cookie creme filling. The initiative comes after previous successful cultural tie ups including 2015’s Oreo Eclipse and famous Superbowl creative ‘Dunk in the Dark’, as well as its latest US tie up with Pride.
Joanna Dias Senior Brand Manager for Oreo says “We wanted to spotlight our key eating ritual – Twist, Lick, Dunk – focusing on a part of this for the creative. We know the ‘lick moment’ forms a crucial part of the enjoyment of an Oreo and we felt this creative cemented the ritual in a topical a nd highly cultural moment.”
The creative was displayed across key DOOH sites for one day only on Saturday 20 July including Westfield London and Westfield Stratford City, as well as the Oreo Facebook and Instagram pages.