#choosegiffgaff by giffgaff
Giffgaff’s 2019 brand campaign #choosegiffgaff launches during Britain’s Got Talent with a 60-second film created in collaboration with Blink’s Fred Rowson. The film is supported by the most extensive OOH campaign in giffgaff’s history alongside a crafted digital/social media campaign.
It is a playful-yet-thought-provoking film, reflecting the cultural zeitgeist. It takes viewers on a whirlwind tour across a breadth of characters all being empowered through the freedom to make their own choices.
The film dances through a series of scenes, as varied and bonkers as the formats it is filmed on, reflecting the myriad choices we are free to make in what is now our culture and is set to Bow Wow Wow’s I Want Candy.
Giffgaff has always been a disruptive and market challenging brand, and its creative output continues to show this. Whoever you are, whatever you do, whatever your needs, giffgaff is there to offer you the best most flexible plan to fit around you and your choices. The freedom to be yourself.
The OOH is a quirky concept based on a recognised voting boxes format and tells the individual stories of giffgaff members across the country and was created by Made by Blah.
Head of Advertising: Abi Pearl Ward
Head of Social: Layla West
Agency Producer: Tracy Stokes @Like Minded Individuals
Agency PA: Olivia Anastasiou
Creative Director: Fred Rowson
Production company: Blink
Director: Fred Rowson
Prod co Producer: Corin Taylor
Executive Producer: Paul Weston
DOP: Jamie Feliu Torres
Production Designer: Tim Gibson
Wardrobe Stylist: Kate Forbes
1st AD: Julian Richards
Production Manager: Abi Jones
Editor: Sacha Szwarc
Edit House: Speade
Post Production: MPC
Colourist: Matthieu Toullet
Producer: Louise Unwin
Service Company: BAS Productions
Music Company: Eclectic Music Limited
Performer: Bow Wow Wow
Title: I Want Candy
Composer: Bob Feldman/Jerry Goldstein/Richard Gottehrer/Bert Russell
Recording studio: Wave Studios
Sound Design Dugal MacDiarmid/Martin Leitner
Outdoor Media: Made by Blah
Socials director Will Hooper@Blink
Social Editor. Sam Allen @Speade
Socials Post Big Buoy