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#choosegiffgaff by giffgaff

Agency: giffgaff
Date: Apr 2019
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Giffgaff’s 2019 brand campaign #choosegiffgaff launches during Britain’s Got Talent with a 60-second film created in collaboration with Blink’s Fred Rowson. The film is supported by the most extensive OOH campaign in giffgaff’s history alongside a crafted digital/social media campaign.

It is a playful-yet-thought-provoking film, reflecting the cultural zeitgeist. It takes viewers on a whirlwind tour across a breadth of characters all being empowered through the freedom to make their own choices.

The film dances through a series of scenes, as varied and bonkers as the formats it is filmed on, reflecting the myriad choices we are free to make in what is now our culture and is set to Bow Wow Wow’s I Want Candy.

Giffgaff has always been a disruptive and market challenging brand, and its creative output continues to show this. Whoever you are, whatever you do, whatever your needs, giffgaff is there to offer you the best most flexible plan to fit around you and your choices. The freedom to be yourself.

The OOH is a quirky concept based on a recognised voting boxes format and tells the individual stories of giffgaff members across the country and was created by Made by Blah.


Client: giffgaff

Title: #choosegiffgaff

Head of Advertising: Abi Pearl Ward

Head of Social: Layla West

Agency: giffgaff

Agency Producer: Tracy Stokes @Like Minded Individuals

Agency PA: Olivia Anastasiou

Creative Director: Fred Rowson

Production company: Blink

Director: Fred Rowson

Prod co Producer: Corin Taylor

Executive Producer: Paul Weston

DOP: Jamie Feliu Torres

Production Designer: Tim Gibson

Wardrobe Stylist: Kate Forbes

1st AD: Julian Richards

Production Manager: Abi Jones

Editor: Sacha Szwarc

Edit House: Speade

Post Production: MPC

Colourist: Matthieu Toullet

Producer: Louise Unwin

Service Company: BAS Productions

Music Company: Eclectic Music Limited

Performer: Bow Wow Wow

Title: I Want Candy

Composer: Bob Feldman/Jerry Goldstein/Richard Gottehrer/Bert Russell

Recording studio: Wave Studios

Sound Design Dugal MacDiarmid/Martin Leitner

Outdoor Media: Made by Blah


Socials director Will Hooper@Blink

Social Editor. Sam Allen @Speade

Socials Post Big Buoy