#choosegiffgaff by giffgaff

Giffgaff’s 2019 brand campaign #choosegiffgaff launches during Britain’s Got Talent with a 60-second film created in collaboration with Blink’s Fred Rowson. The film is supported by the most extensive OOH campaign in giffgaff’s history alongside a crafted digital/social media campaign.

It is a playful-yet-thought-provoking film, reflecting the cultural zeitgeist. It takes viewers on a whirlwind tour across a breadth of characters all being empowered through the freedom to make their own choices.

The film dances through a series of scenes, as varied and bonkers as the formats it is filmed on, reflecting the myriad choices we are free to make in what is now our culture and is set to Bow Wow Wow’s I Want Candy.

Giffgaff has always been a disruptive and market challenging brand, and its creative output continues to show this. Whoever you are, whatever you do, whatever your needs, giffgaff is there to offer you the best most flexible plan to fit around you and your choices. The freedom to be yourself.

The OOH is a quirky concept based on a recognised voting boxes format and tells the individual stories of giffgaff members across the country and was created by Made by Blah.