Client: Coleman
Date: Jul 2018
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Outdoor brand Coleman is encouraging people to connect with each other and light up invisible bonds in the age of abundance and discontent.

The campaign titled 'Light Up' conceptualised by Geometry Japan showcases how camping in nature can bring people together and give them a sense of calm away from the hustle and bustle of the city life.

Credits

Agency: Geometry Global Japan

Executive Creative Director: Masato Mitsudera

Creative Director: Daisuke Suzuki

Art Director: Tsutomu Nakagawa, Mitsunori Yamazaki, Liu Dillon

Designer: Kazuma Fushimi, Katsuya Yamamoto, Hasegawa Natsumi,

Yumiko Yamamoto

Copywriter: Joji Hirose

Account Director: Satoru Kubota

Account Executive: Ai Shimomura, Koki Yuyama

Production: TYO/MONSTER

Executive Producer: Takaharu Hatori

Producer: Yoshinao Tanaka

Production Manager: Keisuke Suzuki, Naoya Okayama, Hikari Kurokawa

Movie

Director: Dai Isomi (TYO/SPARK)

Assistant Director: Jyunichi Inoue (TYO/SPARK)

Director of Photography: Yusuke Ohki

Graphic

Photographer: Yosuke Sano (un)

Assistant Photographer: Kaori Uemura (un)

Photo Producer: Ryo Shinohara (amana)

Stylist: Yusuke Date

Prop Stylist: Yuki Ishiyama

Graphic & Movie

Hair Make: Kazuyo Hatano

Casting Director: Hironobu Funabiki (e-spirit)

Supervisor: Norihiko Uehara (Winners)