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Reel Start: Give New Voices A Voice by Fuse

Agency: Fuse
Client: Reel Start
Date: Nov 2020
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Reel Start was created by Filmmaker Evan Goldberg (The Boys, Superbad, The Disaster Artist) and educator Adrienne Slover in 2016 to address the lack of diversity in the film industry. It runs programs in Toronto and Los Angeles.

There has been considerable star power behind the campaign’s launch: film and TV personalities including Charlize Theron, Seth Rogen, Don Cheadle, Mindy Kaling (attached), and cast members from the smash hit The Boys have all posted the videos on their social media feeds using the hashtag #ReelStartVoice