ESPN: NBA on Christmas Day by Funworks

Agency: Funworks
Client: ESPN
Date: Dec 2017
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Santa returns to ESPN’s airwaves to declare ‘Xmas’ as the official holiday of the NBA and talks with some of the game's biggest stars.

Sitting on Santa’s lap in promos for the big day are players who will be playing on Christmas day – Bradley Beal and John Wall of the Washington Wizards, JR Smith of the Cleveland Cavaliers, Nick Young of the Golden State Warriors and Ben Simmons of the Philadelphia 76ers.

We learn what JR stands for (not jumpshot Ron), what Young wants for Christmas (a win and to be taken to space) and how quick Wall is (he steals cookies from Santa). And we also see Santa giving Alley and Oops sweaters to the Wizards players and a Latvian unicorn to Simmons.

This is the fourth year of ESPN’s Santa campaign, which will run across ESPN properties on air and online. This year actor Jon Glaser (Parks and Recreation, Girls) is channeling Santa.

Credits

Client: ESPN

VP, Marketing: Seth Ader

Director, Marketing: Michael Kopech

Manager, Marketing: Patrick Butkus

Associate Manager, Marketing: Christina Amorose

Coordinator, Marketing: Danielle Mills

Director, Talent: Chantre Camack

Associate Director, Talent: Sharee Stephens

Coordinator, Talent: Azim Lateef

Agency: Funworks

Chief Executive Officer: Paul Charney

Chief Creative Officer: Craig Mangan

President: Jefferson Coombs

Creative Directors: Quentin Shuldiner, Brian Fink

Copywriters: Scott Menzie, Colin Nissan

Art Directors: Candace Faircloth, Sean Farrell

Account Director: Beth Soto

Producer: Gemma Edward Aron

Group Strategy Director: Kenny White

Creative Strategist: Ray Hobbs

Production Company: The Corner Shop

Directors: Peter Martin

Managing Partner / EP: Anna Hashmi

Partner / Director: Peter Thwaites

Producer: Jessica Miller

Controller: Sharon Richard

Producer: Lawrence Lewis

Editorial and Finish: The Cabinet

Editor: Doug Cox

Executive Producer: Jim Vaughan

Assistant Editors: Brian Gavin, Marta Navarrete

Finishing Artist/VFX: Mark Everson

Motion Graphics: Jay Goodman

Color Grade: Mission Film & Design

Colorist: Chris Martin

Audio Mix: One Union Recording

Audio Engineer: Joaby Deal

Talent: Jon Glaser

Representation: Izzy Arias at United Talent

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