Inveralmond Brewery: advert-top-1 by Freytag Anderson

Glasgow branding agency Freytag Anderson has rebranded Inverlamond Brewery, one of the most successful and affectionately-regarded breweries in the north of Scotland.

Based outside Perth, Inveralmond produce such winning beers as Ossian, their best-seller, Lia Fail as well as a range of new and changing seasonals. Their growing popularity reflects both the brewery team's expertise and their constant innovation.

The rebrand was intended to revitalise consumer perception and better represent the quality and origin of the brewery and products. The Inveralmond team felt that unification was needed across the core range and their annually-changing product and wanted to take the opportunity of a rebrand to project the authenticity of the brewery and its values.

Freytag Anderson approached the task with the intention of creating an identity system - first applying a rationale and design treatment to capture the company's spirit and products, projecting their unique qualities within their marketplace. Secondly, ensuring that the design elements could be applied across all future products, adapting to the seasonal range, bar equipment and merchandise as required.

The brand marque was recreated to respectfully update and modernise the logo without abandoning its origin, showing regard for the brewery's history and loyal followers.

The modern romantic style of artist Peter McDermott, based in Skye, was selected. The aim was to tap into the image and nostalgia that Scotland globally provokes; that of landscape, beauty and rich history.

He was commissioned to create bespoke illustrations for each of the core range, creating an immediately recognisable sense of place and old-world charm.