Yasso Frozen Greek Yogurt has launched a new summer campaign called Boom Goes the Ice Cream to usher in a new era of dessert. The campaign will run from July through August and is comprised of a mix of out of home, radio, digital and social. In August street teams will also spend time in each market with a voice-activated I Scream truck where participants who scream loud enough will be rewarded with Yasso bars.
The campaign was created in partnership with new Boulder agency Fortnight Collective which matches the brand’s out-of-the-box approach. Fortnight Collective was responsible for traditional media planning, creative development and production (digital videos, radio ads, digital banners, outdoor, cinema), in addition to working with an experiential partner on building out the ‘I Scream Truck’
Agency: Fortnight Collective
Client: Yasso Frozen Greek Yogurt