Date: Oct 2016
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The Co-op is launching its ‘Local Shop of Horrors’ campaign, for the second consecutive year, to inspire customers this Halloween.

This year the campaign promotes the fact that the retailer has expanded its range of Halloween food, own-brand range of decorations and trick or treating products such as a pumpkin Piñata.

The light-hearted campaign, created by Forever Beta, shows how the Co-op has ‘hired’ some friendly monsters to help the retailer and its communities prepare for this year’s Halloween festivities.