Rightmove: This Is It by Fold7
- Location:
The latest spot for the UK’s biggest property website Rightmove, entitled ‘This is it’, takes viewers on a journey of the memories a couple could have if they find their new home.
Continuing the “Find Your Happy” campaign, the ad sees a couple imagining what a new home could make possible, before turning to each other as if to say “This is it”.
The ad then rewinds to the moment they find the property on Rightmove, as they click to start their journey.
Britain is moving, but in an effort to ‘time the market’ some people wait for the ‘perfect time’ wracked by indecision – letting uncertainty get in the way of important personal milestones.
Credits
Client: Rightmove
Head of Marketing: Iain Kennedy
Agency: Fold7
CCO: Ryan Newey
Creative Team: Verity Fine Hosken & Ryan Newey
Producer: Max Di Nunno
Strategy Director: Yelena Gaufman
Head of Account Management: Sarah Kay
Account Management: Tim Abayomi-Cole
Prod Co: Pulse Films
Director: D.A.R.Y.L Producer: John Bannister DOP: Ben Fordesman
Offline Editing: Tenthree Offline Editor: Billy Meade Edit Producer: Ed Hoadley
Edit Assist: Blaine Pearson
Post-Production: Black Kite Studios Post-Producer: Amy Richardson
Colourist: George K
Audio Post-Production: Wave Studios Sound Engineer: Ed Downham
Sound Producer: Beth Tomblin
Media bought by Electric Glue
