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Rightmove: This Is It by Fold7

Agency: Fold7
Client: Rightmove
Date: Aug 2020
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The latest spot for the UK’s biggest property website Rightmove, entitled ‘This is it’, takes viewers on a journey of the memories a couple could have if they find their new home.

Continuing the “Find Your Happy” campaign, the ad sees a couple imagining what a new home could make possible, before turning to each other as if to say “This is it”.

The ad then rewinds to the moment they find the property on Rightmove, as they click to start their journey.

Britain is moving, but in an effort to ‘time the market’ some people wait for the ‘perfect time’ wracked by indecision – letting uncertainty get in the way of important personal milestones.

Credits

Client: Rightmove

Head of Marketing: Iain Kennedy

Agency: Fold7

CCO: Ryan Newey

Creative Team: Verity Fine Hosken & Ryan Newey

Producer: Max Di Nunno

Strategy Director: Yelena Gaufman

Head of Account Management: Sarah Kay

Account Management: Tim Abayomi-Cole

Prod Co: Pulse Films

Director: D.A.R.Y.L Producer: John Bannister DOP: Ben Fordesman

Offline Editing: Tenthree Offline Editor: Billy Meade Edit Producer: Ed Hoadley

Edit Assist: Blaine Pearson

Post-Production: Black Kite Studios Post-Producer: Amy Richardson

Colourist: George K

Audio Post-Production: Wave Studios Sound Engineer: Ed Downham

Sound Producer: Beth Tomblin

Media bought by Electric Glue