Magners GB Limited: advert-body-2 by Fold7

Creative agency Fold7 has launched a new campaign for Magners called ‘Hold True’ as part of a recent multi-million-pound marketing overhaul and re-launch of the Magners brand.

‘Hold True’ is the cider brand’s new long-term positioning and creative platform following months of market research and brand investment.

In a world where we are constantly under pressure to conform or change, it’s important to have a strong sense of who you are. The campaign by Fold7 celebrates those who remain true to themselves, as the brand asserts its position as an authentic cider that has held true to its original recipe since 1935 and remains uninfluenced by modern-day fads such as fruity variations and quirky craft brands.

It launches with a hero 60 second TV spot which celebrates those musicians who remain true to their individual artistry, however different and non-conformist that may be. It sees an eclectic range of music artists playing the classic Rolling Stones song “I’m free to do what I want”.