Beaulieu: advert-body-3 by Five By Five

Short rationale: Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five, to showcase the attraction’s appeal as a must visit family destination in the beautiful New Forest National Park.

The ad is a part of a wider campaign, created by Five by Five, involving a new brand positioning which highlights the breadth of exciting things to do at Beaulieu. Content for the TV advert has been generated by Beaulieu visitors who participated in the museum’s #MyBeaulieu campaign last year, where families used the hashtag to post their favourite Beaulieu memories to social media. The best entries to the competition won an annual pass to the attraction, as well as the opportunity to feature in the TV ad.

The 30-second ad, which will air on ITV between April 3rd – April 16th, establishes Beaulieu as a forerunner of family days out. The user-generated approach lends an air of authenticity and warmth that really conveys what Beaulieu offers to its visitors.