The Drum Awards for Marketing EMEA - Awards Show

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Client: Checkers
Date: Jan 2017
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Checkers' latest ad is a documentary-style video that features rapper Rick Ross as he discusses his love for the chain's food and explains why he recently decided to buy the Checkers in his hometown of Carol City, Florida. In the short film, Ross tells viewers about his tough upbringing in Carol City and the fact that he used to spend his car wash money on Checkers' hamburgers and fries. Created in partnership with Atlanta agency Fitzgerald & Co and media company Woven Digital, the work marks the official launch of the partnership between Checkers and Ross. The video is being supported by paid digital and social-media promotions and is running on Woven's entertainment and culture platform Uproxx.

Credits

Chief Creative Officer: Noel Cottrell

Group Creative Director: Ryan Boblett

Group Creative Director: Carl Corbitt

Creative Director: Dave Gordon

Associate Creative Director: Jean Tanis

EVP, Chief Strategy Officer: David Matathia

VP, Account Director: Jeff Quick

Management Supervisor: Madison Gargan

Assistant Account Executive: Lauren Edwards

SVP, Business Director: Mike McGarry

EVP, Chief Media Officer: Liz Daney

VP, Group Media Director: Anna Sherrill

Assistant Media Director, Digital: Jessica Fergen

Woven

CEO / Chief Creative Officer: Benjamin Blank

Head of Studio: Kurt Anderson

Studio Creative Directer: Bridger Nielson

Head of Post Production: Matt Lividary

Content Strategist: Kaila Mulcahy

Creative Brand Strategist: Dina Gachman

Director of Brand Partnerships: Eddie Peña

Brand Strategist: Eric Chan

Producer: Ricky Lloyd George

Director of Photography: Alastair McKevitt

Client Services Manager: Ryan Lee