Checkers: Rick Ross Buys Back The Block
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Checkers' latest ad is a documentary-style video that features rapper Rick Ross as he discusses his love for the chain's food and explains why he recently decided to buy the Checkers in his hometown of Carol City, Florida. In the short film, Ross tells viewers about his tough upbringing in Carol City and the fact that he used to spend his car wash money on Checkers' hamburgers and fries. Created in partnership with Atlanta agency Fitzgerald & Co and media company Woven Digital, the work marks the official launch of the partnership between Checkers and Ross. The video is being supported by paid digital and social-media promotions and is running on Woven's entertainment and culture platform Uproxx.
Credits
Chief Creative Officer: Noel Cottrell
Group Creative Director: Ryan Boblett
Group Creative Director: Carl Corbitt
Creative Director: Dave Gordon
Associate Creative Director: Jean Tanis
EVP, Chief Strategy Officer: David Matathia
VP, Account Director: Jeff Quick
Management Supervisor: Madison Gargan
Assistant Account Executive: Lauren Edwards
SVP, Business Director: Mike McGarry
EVP, Chief Media Officer: Liz Daney
VP, Group Media Director: Anna Sherrill
Assistant Media Director, Digital: Jessica Fergen
Woven
CEO / Chief Creative Officer: Benjamin Blank
Head of Studio: Kurt Anderson
Studio Creative Directer: Bridger Nielson
Head of Post Production: Matt Lividary
Content Strategist: Kaila Mulcahy
Creative Brand Strategist: Dina Gachman
Director of Brand Partnerships: Eddie Peña
Brand Strategist: Eric Chan
Producer: Ricky Lloyd George
Director of Photography: Alastair McKevitt
Client Services Manager: Ryan Lee
