Red Nose Day: Go Nose to Nose

Date: May 2018
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Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said.

Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s 'Nose to Nose' campaign is the latest tool to help Red Nose Day achieve its awareness and fundraising goals. It’s the simple act of two people touching Red Noses in a fun, light way, to create shareable social content and raise money for children in need.

'Nose to Nose' encourages supporters to buy two Red Noses from Walgreens - the exclusive retailer of the campaign’s now iconic symbol - find a friend and make a video or selfie of themselves touching Red Noses. When sharing the images on social media, they let everyone know they made a donation at RedNoseDay.org, and then challenge two more friends to go Nose to Nose.

So far a number of celebrities have gone Nose to Nose: Bill and Melinda Gates; Chris Hardwick and Lydia Hearst; Jack Black and Sarah Silverman; Kelly Clarkson and Sean Hayes; Amanda Seyfried and Lily James; Gregg Sulkin and Maggi Thorne; American Ninja Warrior hosts Matt Iseman and Akbar Gbajabiamila; the M&M’S characters; WWE superstars and more.

Red Nose Day harnesses the power of entertainment to raise money and awareness for children living in poverty. The campaign raised over $100 million in its first three years, positively impacting over 8.3 million children in all 50 states, Puerto Rico and some of the poorest communities in Latin America, Africa and Asia. Globally, Red Nose Day has raised more than $1 billion since its launch 30 years ago in the U.K., in 1988. Red Nose Day was created by Oscar-nominated and Emmy Award-winning writer-director Richard Curtis, (“Love Actually,” “Four Weddings and a Funeral,” “Notting Hill”).

Credits

Agency: Fitzco

​Organization: Red Nose Day

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