Navy Federal Credit Union: advert-body-2 by Fitzco
- Location:
For members of the military, there is no ‘I’. There is only ‘we’: we stand together, or not at all. With that understanding, Navy Federal Credit Union introduces ‘Our Members Are the Mission,’ a new brand platform centered on the credit union’s 85-plus years of commitment to the military community. The new platform speaks to their member-first mentality, while highlighting trustworthiness and strength as a financial ally.
The new integrated campaign runs across TV, digital, out of home, radio, social, search and PR. In each of the light-hearted TV spots by Fitzco, Navy Federal members are achieving their financial missions, like financing a car, using mobile banking for quick transactions, or redeeming credit card reward points.
Our Members Are the Mission’ lives beyond messaging; it’s a promise and it’s what Navy Federal has always believed.
Credits
Chief Creative Officer: Noel Cottrell
Chief Strategy & Marketing Officer: David Matathia
Group Creative Director: Ryan Boblett
SVP, Group Account Director: Amber Adoue
SVP, Chief Production Officer: Christine Sigety
Creative Director: Bowen Mendelson
Creative Director: Michael Groenewald
VP, Account Director: Lindsey Tatgenhorst
Strategy Director: Greg Shumchenia
Account Supervisor: CarterJohnson
Account Manager: Dejana Peric
Designer: Mandy Cobb
Project Manager: Katie McAlister
Production & Post Credits:
+ Production company: HUNGRY MAN
+ Director: Wayne McClammy
+ Managing Partner/Executive Producer: Kevin Byrne
+ Producer: Rick Jarjoura
+ Production Manager: Mike O’Connor
+ Director of Photography: Bryan Newman
+ Editorial: Rock Paper Scissors
+ Editor: Christjan Jordan
+ Assistant Editor: Pieter Vijoen
+ Executive Producer: Rana Martin
+ Producer: Dani DuHadway
+ Color: A52
+ Colorist: Paul Yacono
+ Executive Producer: Kim Christensen
+ Producer: Jenny Bright
+ VFX & Finishing: A52
+ Executive Producer: Kim Christensen
+ Producers: Stacy Kessler-Aungst, Andrew Rosenberger
+ VFX Supervisor: Andy McKenna
+ Animation/Design: Elastic
+ Head of Production: Kate Berry
+ Producer: Chris Almerico
+ Music: Beacon Street
+ Producer: Adrea Lavezzoli
+ Sound Design/Mix: Beacon Street
+ Producer: Kate Vadnais
+ Engineer: Rommel Molina
