Cuvaison: Evolving a Napa Valley Legacy by FINE

Cuvaison is one of the wineries that helped shape Napa Valley. Since 1969, they’ve crafted chardonnay, pinot noir on their Los Carneros vineyard. Fine was tasked to find new ways to differentiate, engage, and cultivate emotional connection with the historic brand’s customers, partners, and distributors.

The initiative spanned brand strategy and messaging, identity design, packaging, and a new website. Part of the approach is to challenge traditional wine brand thinking. Great wine will always be the core, but the ways we connect consumers to it invited us to think of Cuvaison more like a hospitality brand, a technology brand, or just a whole new kind of brand for the next wave in Napa Valley.