Vimeo: Vimeo can help. With your videos by Fig

Agency: Fig
Client: Vimeo
Date: Mar 2019
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Vimeo is launching its first large-scale brand campaign, with agency FIG, to raise awareness around what Vimeo is about: helping video creators. In a world where other online platforms are focusing more on eyeballs and monetizing views, Vimeo has stated that it is standing for creators by providing the tools to make exceptional videos – from hosting, to distributing and monetizing – and helping creators find an audience and succeed.

In the ‘Vimeo can help (with your videos)’ campaign, the 14 efforts show quick, funny and weird scenarios where people may seem helpless. In one, a woman is caught between a bunch of coughing strangers on a subway. While her plight can’t be helped by Vimeo, the company assures at the end that if there were video involved it could definitely help. In another, a nerdy boy and girl are watching a movie together while everyone is making out around them. At the end, after both look overwhelmed, the tag states, “Vimeo can help.* (*with your videos). Other iterations find a guy trying to wax the one area of his back he can’t reach, a man ready to give a speech on an outdoor site when his papers are blown by the wind, and three women showing up at a posh function all in the same yellow dress.

Out-of-home activations find similar messaging, like one over a parking lot that says: “Making a video? Vimeo can help. Paying $37 for parking? Vimeo cannot help.”

The campaign will also feature pre-roll videos.

Credits

Agency Credits

Creative Agency FIG

Founder/Partner Mark Figliulo

CEO/Partner Judith Carr-Rodriguez

CCO/Partner Scott Vitrone

Chief Content Officer/Partner Robert Valdes

Chief Strategy Officer/Partner Caroline Krediet

Creative Director Spencer LaVallee

Design Director Max Friedman

Copywriters Spencer LaVallee

Max Friedman

Kelsey Heard

Reilly Schlitt

Ian Reichenthal

Art Directors Max Friedman

Kelsey Heard

Executive Producer Jill Landaker Grunes

Associate Producer Jennifer Hart

Director of Integrated

Business Affairs Sara Jagielski

Executive Director,

Client Services Finnian O’Neill

Account Supervisor Maxie Etess

Project Manager Amna Siddiqui

Production Credits

Production Arts and Sciences

Director Alex Prager

EP Mal Ward

Head of Production Christa Skotland

Producer Scott Kaplan

Director of Photography Ross Richardson

Production Designer Roberto Bonelli

Editorial and Finishing Mack Cut

Executive Producer Gina Pagano

Editors Gavin Cutler /Pamela Petruski

Sound Designer & Mixer Sam Shaffer

Conform/FX Schmigital (Mack Cut)

Colorist Jason Wallis at Electric Theatre

Vimeo Credits

CEO Anjali Sud

CMO Harris Beber

Head of Creative Graham Douglas

Director of Brand Marketing Courtney Horwitz

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