Fender: Next

Client: Fender
Date: Feb 2020
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Fender Musical Instruments Corporation (FMIC) has revealed its second-annual class of artists joining Fender Next, a Fender’s artist development program designed to support rising musicians that are expanding the world of guitar in music and culture.

As part of the program, artists get access to resources – such as Fender’s industry-leading guitars, amps and more – and the chance to share their story and music with Fender’s millions of fans worldwide.

For over 70 years, Fender has championed musicians who push the boundaries of guitar forward and Fender Next represents the iconic guitar-maker’s continued commitment to that legacy. The inaugural program was met with much success, as members of the 2019 Fender Next class – such as Kingfish, Jessie Reyez, Larkin Poe and Ashley McBryde – were all nominated for Grammys in 2020, with six collective nods among them. Program alumni like Sam Fender, Wallows, lovelytheband, Cautious Clay and King Princess also took their careers to new heights in 2019.

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