Fender: Next

Client: Fender
Date: Feb 2020
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Fender Musical Instruments Corporation (FMIC) has revealed its second-annual class of artists joining Fender Next, a Fender’s artist development program designed to support rising musicians that are expanding the world of guitar in music and culture.

As part of the program, artists get access to resources – such as Fender’s industry-leading guitars, amps and more – and the chance to share their story and music with Fender’s millions of fans worldwide.

For over 70 years, Fender has championed musicians who push the boundaries of guitar forward and Fender Next represents the iconic guitar-maker’s continued commitment to that legacy. The inaugural program was met with much success, as members of the 2019 Fender Next class – such as Kingfish, Jessie Reyez, Larkin Poe and Ashley McBryde – were all nominated for Grammys in 2020, with six collective nods among them. Program alumni like Sam Fender, Wallows, lovelytheband, Cautious Clay and King Princess also took their careers to new heights in 2019.

Overall Rating
0/5Vote

Broccoli vs Opera by McCann

Added 20 February 2020
Agency: McCann
Overall Rating
5/5Vote
Overall Rating
0/5Vote

PepsiCo: Play Never Stops

Added 20 February 2020
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.