Agency: FCB Ulka
Date: Aug 2018
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Drinks brand, Horlicks encourages young kids to follow their dreams and have hunger for success in the continuation of its 'Badne ki bhookh' ( Hunger to grow) campaign.

The TVC features kids pursuing their passions of dancing, playing tennis and football and academics with a hunger of growth. The campaign further aims to enlighten kids and parents about the importance of nutrition absorption by the body.

Credits

Campaign Elements: TVC, Print, POS, Digital.

Client : GSK Consumer Healthcare

Creative Agency : FCB Ulka

CCO: Swati Bhattacharya

Creative Team : Anusheela Saha, Shailesh

Khandeparkar, Abhimanyu Prathap, Adrish Sen

Sharma

Account Management : Debarpita Banerjee,

Jyotsana Kaushik

Senior Account Executive – Vishakha Khattri

Planning: Shalini Rao, Gurleen Kaur, Sarthak

Ranka

Director (of the TVC) : Ken Rolston

Exécutive Producer : Zina Khan

Production House : Storytellers

Working title of film : Horlicks - Badne Ki

Bhook Rag Rag Mein

Duration : 35 sec