RHB Bank: Heart Baker by FCB

Agency: FCB
Client: RHB Bank
Date: Jan 2020
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Created by FCB Kuala Lumpur, ‘Heart Baker’ is the eleventh edition in RHB Bank’s Awakening the Challenger Within campaign and commemorates the upcoming Chinese New Year 2020 festivities. This edition sees the brand’s challenger spirit manifested in ten-year-old Leah Choy, who is also affectionately known as Chef Leah with a Big Heart.

The film takes viewers back to a time when Leah had just started her baking journey, and it unravels the heartfelt motivation behind her incredible display of perseverance despite having to learn baking from scratch and failing multiple times in the beginning.

Credits

CLIENT: RHB Bank

Group Chief Marketing Officer: Abdul Sani Abdul Murad

Head, Group Brand Communications: Tunku Hazli Bin Tunku Tolha

Manager, Group Brand Communications: Anwar Amin

Senior Manager, Digital Brand Management: Elaine Yap

AGENCY: FCB Kuala Lumpur

Co-owner & Chief Executive Officer: Shaun Tay

Co-owner & Chief Creative Officer: Ong Shi Ping

Head of Account Management: Sharon Rodrigues

Creative Director: Tjer

Creative Group Heads: James Voon, Jonathan Chan

Copywriters: Megan Ong, Felice Puah

Account Executive: Alexis Au-Yong

Senior Producer: Wira Chon

PRODUCTION HOUSE: Carrot Films

Film Director: Tan Seng Kiat

Associate Executive Producer: Lani Layali

Producer: Lim Shu Jia

MUSIC & SOUND DESIGN: GT Records

Executive Producer: Ram Nabil Chia

Producer: Munirah Razali & Anand Shashidharan

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