Estudiantes De Caracas: Littlekicks by FCB RG2

In a stunt created in partnership with Estudiantes De Caracas, a professional soccer team and "academy that raises the new generation of top players" in Venezuela, FCB RG2 pitted unborn babies against one another for a soccer match. To do this, the agency brought 10 women in their 28th week of pregnancy together and connected each of their bellies to motion sensors and a simulation software. According to the agency, the kicks were then "converted into electric impulses readable by a computer" and "every time a baby moved, it corresponded with a movement, pass or shot." The mothers and fathers could watch the game play out on a screen, which was created to try and get moms just as excited as dads about the possibility of their child becoming a soccer star.