Michelob Ultra: Jimmy Works it Out by FCB

Agency: FCB
Date: Jan 2020
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Michelob Ultra has unveiled its new Super Bowl commercial reinforcing that fitness can be enjoyed. The 60-second spot stars late night TV host Jimmy Fallon as he learns that fitness can in fact be fun with the help of friends like John Cena, The Roots, Usain Bolt, Brooks Koepka, Kerri Walsh Jennings and Brooke Sweat.

Titled 'Jimmy Works It Out,' the new ad highlights the brand's belief that all the hard work you put in at the gym, on the track, in the studio or wherever you spend your time being active is only worth it if you enjoy it – especially when you can cheers with a refreshing and great tasting Michelob Ultra afterward.

In the commercial, viewers will see Fallon embark on a series of inherently fun workouts with professional wrestler and actor John Cena, all of which are followed by a round of light, refreshing Michelob Ultras.

"For this commercial, Michelob Ultra was looking to cast someone who hates working out and loves drinking beer," said Jimmy Fallon. "Luckily for me, when you Google that my name is the first thing that pops up."

'Jimmy Works It Out' is a part of Michelob Ultra's brand campaign 'Do It For The Cheers,' a fully-integrated campaign celebrating the important role enjoyment plays in active consumers' day-to-day lives. The campaign will come to life throughout 2020 as the brand continues to create new ways to bring fun to wellness, one of which will be signing 2,600 consumers to official Team Ultra endorsement deals.

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FCB

Michelob Ultra

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