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Food & Drug Administration Center for Tobacco Products: Little Lungs by FCB New York

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FCB New York has created a digital campaign for the Food & Drug Administration Center for Tobacco Products to warn teenagers about the dangers of smoking. To bring attention to the fact that smoking causes stunted lung growth, the videos feature a stop-motion character named "Little Lungs" who has trouble doing things like swimming, snowboarding and blowing out birthday candles since he smokes.

Credits

Chief Creative Officer, EVP: Ari Halper

Executive Creative Director, EVP: Gary Resch

Creative Director: Liem Nguyen

Creative Director: Justin Chen

Art Director: James Meiser

Copywriter: Cecile Robertshaw

Executive Producer: Stacy Flaum

Business Manager: Pamela MacGillivray

Group Management Director, EVP: Jeff Tarakajian

Group Management Director, SVP: Suzanne Santiago

Account Director, VP: Dimas Adiwiyoto

Account Director: Earl Adams

Account Supervisor: Mallika Rao

Account Supervisor: Jared Shell

FCB Strategy: Mark Hall, Strategy Director, VP

Production Company: Hornet

Production Company City: New York

Director: Peter Sluszka

Editing: Hornet

Music: We Are Walker