Valspar: Colourful Language by FCB Inferno

Client: Valspar
Date: Dec 2019
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Leading paint brand Valspar and creative agency FCB Inferno are hitting the road during this defining week in British politics to bring the nation’s feelings and opinions to life using the power of colour.

An ‘election convoy’ hits the road today in London and Manchester. Three digital display vans, stretching an impressive 54ft, will take to the city streets – using Valspar’s fun and unique paint names in the appropriate party colours and opinionated prose, as inspiration for people’s voting decision.

The extensive paint range which includes 2,000 colours, each inspired by everyday objects, situations and states of mind, are now also colourfully narrating the polarised mood of the nation. Pinterest boards also reveal how the wanna-be PMs may plan to makeover Downing Street – bringing to life what the interior of No. 10 may look like under the influence of the new (or remaining) resident come Friday morning.

Credits

Creative agency: FCB Inferno Katy Wright - Head of Account Management George Bell - Senior Account Manager Charlotte Fitzpatrick - Account Executive Marcus Richardson - Strategy Director CC Clark - EVP Communications EMEA Becky McOwen-Banks - Creative Director Kris Wheater - Senior Copywriter Jono Owens - Senior Art Director Rachael Clarke - Creative Producer Russ Mallows - Creative Producer Becci Salmon - Joint Head of Design Max Fox - Designer Richard Bagley - Head of Studio Steve Clark - Senior Artworker Jude Moore – Editor Mori Thomson - Photographer Media: Havas Media Patrick Blackman - Business Director

Tash Reade - Account Manager Elliot Murray - Account Executive Client: Sherwin-Williams Jane Ryder - European Marketing Director of Consumer Brands Jonathan Greeno - Brand and Digital Marketing Manager of Consumer Brands Laura Harrison - Senior Brand Manager, Valspar Social media: Born Social Sarah Rainford - Account Director PR: Clarion Sue Roberts - Managing Partner Flora Neeson - Senior Account Director Arielle Rawes - Account Director

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