Fountain Tire: advert-body-1 by FCB Canada
- Location:
Highway 44 has become one of Alberta, Canada’s deadliest stretches of highway. This winter, FCB Canada and Fountain Tire set out to change that by checking something that plays a significant role in vehicle collisions, but people rarely think about: tire tread depth.
To do so, FCB Canada and Fountain Tire set up a tread-depth-reader in front of rest-stop gas pumps located just minutes from Highway 44. When people filled up, tires were analyzed and drivers knew whether they were safe to drive on or not, before they got onto Highway 44. People that failed were given a free set of tires to ensure that they got home safely.
Credits
Creative Department: FCB Canada
Nancy Crimi-Lamanna: Chief Creative Officer
Jeff Hilts: Chief Creative Officer
Noel Fenn: Group Creative Head, Art Director
Matt Antonello: Group Creative Head, Copywriter
Cody Sabatine: Art Director
Joseph Vernuccio: Copywriter
Account Department: FCB Canada
Chris Perron: VP, Managing Director
John Pace: Group Account Director
Rameez Al Aghbar: Account Executive
Strategy Department: FCB Canada
Shelley Brown: Chief Strategy Officer
Eryn LeMesurier: Senior Strategist
Production: FCB Canada
Stef Fabich: Director of Integrated Production
Christine Michalejko: Producer
Scott Drucker: Director
Bruce Ellis: Director of Print
Corkscrew Media: Production House
Andy Ames: Editor
Post Production: Alter Ego
Audio: Apollo
