advert-body-2 by FCB Amsterdam & Wefilm
- Location:
FCB Amsterdam and Wefilm have partnered to launch ‘It Won’t Stick’, a campaign that encourages women to support – not shame – each other by highlighting isolating real-life hurtful comments on film.
The hero spot features 24 Dutch women who vocalise names they’ve been called and things they’ve been sneered at for, including their stretchmarks and choosing to kiss their children on the lips.
Read as a poem, the girl-on-girl hate is accompanied by empowering shows of women’s daily lives: brushing their hair, taking a bath, playing with their kids and dancing in their living room.
The final line of the soliloquy declares: “My skin once was damaged but now it is thick, whatever dirt you throw at me, it simply won’t stick.”
Credits
Concept: Basha de Bruijn (Director), Michael Kouwenhoven & Dimitri Hubregtse (Creative Directors FCB Amsterdam)
Poem by Basha de Bruijn
FCB Amsterdam
Jos Vis – CEO
Massimo van der Plas – CCO
Benno van der Helm – Producer
Netteke Bak – CSD
Ezra Pietersz – Database Specialist
Wefilm
Anouk Knapen - Producer
Myrthe Mosterman - DOP
Johannes de Jong - Editor
Majid Rezaie – Focus Puller
Maxime Brun – Camera Assistant
Klarien Sonderen – Art Director
Anita van Pelt – Set Dresser
Carlijn van Vliet – Make Up
Sabine de Groot - Styling
Gerben Kokmeijer - Sound
Evelien van der Molen - Sound
Claudio de Oliveira Marques – Research Assistant
Nowelle Barnhoorn - Researcher
Rogier Sol – Executive Producer
Bas Welling – Owner of Wefilm
Special thanks to:
Barry Clarke – Captcha
Jorrit Kleijnen – Music/ Sound
Starring: Lammie, Paris, Rubia, Isabella, Tessa ,Doris, Bente, Xena, Anne, Esna, Anouk, Bing, Marijn, Kimiko, Maartje, Rochella, Maria, Maaike, Mandy, Nadia (+ daughter), Sharon, Tanya, Pauline.
