Fanta: Idiots Are Amazing
Championing internet 'idiot' influencers, Tango latest spot gives viewers a glimpse to the real people behind some of the internet's most hilariously stupid videos.
An ode to idiots, Tango hunted down real-life icons of play on the internet and celebrated the blood, sweat and tears that go into becoming a true play champion.
Walter Susini, The Coca-Cola Company senior vice president for marketing for Europe, Middle East and Africa said “Fanta’s ‘In The Name of Play’ campaign is designed to encourage more play in the world. Not just any play but purposeless play, which has no goal except for having fun. All the research shows that the world needs more purposeless play and that it makes for happier, more creative and sociable people. And of course, it’s fun, so what’s not to like.”