Anheuser–Busch InBev: advert-body-2 by Fallon New York

Kicking back in a lawn chair with a juicy Lime-A-Rita in hand are three legendary ladies who have lived, so they know how to live, and are here to tell you their story. Life is tough and sometimes we need a reminder that the coolest thing you can do is not care and drink a margarita in a can. Meet 'The Ritas.'

The Ritas are dishing out savage straight-talk with #RitaSays in a place where opinions are given whether you ask for it or not: social media. With a lifetime of experience, they’re here to help you give zero...fruits about striving for Insta-perfection and start being the hot gossip you wish to see in the world.

Here’s how the modern-day advice column #RitaSays works: Anyone 21 and older can ask The Ritas a question about anything on Lime-A Rita’s Instagram, Twitter and Facebook. The Ritas will respond with a to-the-point answer that you wished your best friend would have told you before you went on a date with that guy whose car is his profile picture. You’ll know it’s them by their signature, #RitaSays, on Instagram, Twitter and Facebook.

The Have-A-Rita campaign was created by Fallon New York, Lime-A-Rita’s creative agency.