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WATCH ON DEMAND FROM 25 Jan 2021
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Horizon Organic: We’re all for weird. Just not in food. by Fallon

Agency: Fallon
Date: Mar 2017
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Horizon Organic, maker of organic milk, cheese and snacks, has released its first-ever promotional spot. Created by Fallon, the 30-second spot shows kids goofing around in outlandish costumes while snacking on Horizon's products. The video, which is running under the tagline "We're all for weird. Just not in food," is part of Horizon's plan to move past product-specific print ads.

Credits

Chief Creative Officer: Jeff Kling, Fallon

Creative Director: Rick Utzinger, Fallon

Creative Director: Jason Bottenus, Fallon

Copy Writer: Megan Winterhalter, Fallon

Art Director: Steph Hayden, Fallon

Director of Production: Andrew Koningen, Fallon

Group Account Director: Julie Hagemann, Fallon

Account Supervisor: Brittany Travis, Fallon

Account Manager: Jarad Watts, Fallon

Director: Ayse Altinok, Biscuit

Managing Director: Shawn Lacy, Biscuit

Executive Producer: Holly Vega, Biscuit

Producer: Marie Dunaway

Director of Photography: Greg Schmitt

Editor: Paul Martinez, Arcade

Producer: Adam Parker, Arcade

Assistant Editor: Fernando Raigoza, Arcade

Executive Producer: Crissy DeSimone, Arcade

Head of Production: Kirsten Thon-Webb, Arcade

Managing Partner: Damian Stevens, Arcade

Sound Designer/Mixer: Rommel Molina, Beacon Street

Mix Assistant: Vivi Rojas, Beacon Street

Mix Producer: Kate Vadnais, Beacon Street

Colorist: Mark Gethin, MPC

VFX Supervisor and Compositing Lead: Cynthia Lee, MPC

Compositor: Sandra Ross, MPC

VFX EP: Karen Anderson, MPC

Color EP: Meghan Lang, MPC

VFX Producer: Sarah S Laborde, MPC

Color Producer: Rebecca Boorsma, MPC

VFX Coordinator: Alex Ramos, MPC