Horizon Organic: advert-top-1 by Fallon
- Location:
Horizon Organic, maker of organic milk, cheese and snacks, has released its first-ever promotional spot. Created by Fallon, the 30-second spot shows kids goofing around in outlandish costumes while snacking on Horizon's products. The video, which is running under the tagline "We're all for weird. Just not in food," is part of Horizon's plan to move past product-specific print ads.
Credits
Chief Creative Officer: Jeff Kling, Fallon
Creative Director: Rick Utzinger, Fallon
Creative Director: Jason Bottenus, Fallon
Copy Writer: Megan Winterhalter, Fallon
Art Director: Steph Hayden, Fallon
Director of Production: Andrew Koningen, Fallon
Group Account Director: Julie Hagemann, Fallon
Account Supervisor: Brittany Travis, Fallon
Account Manager: Jarad Watts, Fallon
Director: Ayse Altinok, Biscuit
Managing Director: Shawn Lacy, Biscuit
Executive Producer: Holly Vega, Biscuit
Producer: Marie Dunaway
Director of Photography: Greg Schmitt
Editor: Paul Martinez, Arcade
Producer: Adam Parker, Arcade
Assistant Editor: Fernando Raigoza, Arcade
Executive Producer: Crissy DeSimone, Arcade
Head of Production: Kirsten Thon-Webb, Arcade
Managing Partner: Damian Stevens, Arcade
Sound Designer/Mixer: Rommel Molina, Beacon Street
Mix Assistant: Vivi Rojas, Beacon Street
Mix Producer: Kate Vadnais, Beacon Street
Colorist: Mark Gethin, MPC
VFX Supervisor and Compositing Lead: Cynthia Lee, MPC
Compositor: Sandra Ross, MPC
VFX EP: Karen Anderson, MPC
Color EP: Meghan Lang, MPC
VFX Producer: Sarah S Laborde, MPC
Color Producer: Rebecca Boorsma, MPC
VFX Coordinator: Alex Ramos, MPC