Go With the Coopers by Fallon

Cooper Tire has unveiled a new national ad campaign that introduces drivers everywhere to a trusted source of tire advice – Uncle Cooper. Personifying a no-nonsense relative who is expert in all things automotive, Uncle Cooper will never steer drivers wrong about the right tires. The new campaign debuts today, and includes television spots on MotorTrend, DIY Network and HGTV, as well as digital and print ads. It was created by Cooper Tire in collaboration with Fallon Worldwide.

Uncle Cooper was inspired by consumer research conducted for Cooper Tire which showed that consumers lack confidence in their tire buying decisions. They are anxious about tire purchases, which are expensive and often must be made quickly. Drivers also reported that despite a wealth of available information, they often have lingering questions after the purchase.

Uncle Cooper is positioned to ease these doubts as he represents a tire brand that is backed by a company with 105 years of delivering quality tires at a fair price. Cooper Tire is a true partner who is there for drivers through cold, rain, potholes and nails. Drivers need a source they can trust because tires are the only thing connecting cars to the road.