Meta, Uber and Wells Fargo: Apology ads

Facebook, Uber and Wells Fargo have released their own version of ‘Apology Ads’.

Facebook has chosen to tap into our feelings of nostalgia, reminding us of a time when reconnecting with your high school classmates in an immediate way truly felt new and different. Wells Fargo acknowledges that they have lost people’s trust and that they’re going to commit to earning that trust back. While Uber banks on being able to leave behind an exposed toxic leadership culture by showcasing their new CEO, who promises to have listened to both communities and employees since taking over and to turn those conversations into writing “Uber’s next chapter”.