The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Meta
Date: Nov 2019
Your Vote
Overall Rating
Opps, please vote again
4 votes

Facebook is pushing its Portal technology with social videos featuring Kim Kardashian West, Jennifer Lopez and Alex Rodriguez.

Lopez and Kardashian West have been friends for years, and despite leading very busy lives and being on separate coasts, the two always try to find time to keep in touch about everything. By utilizing Portal from Facebook, the two can be in the same room together, and sometimes that includes JLo’s fiancé, Rodriguez.

Starting 27 November Facebook is debuting a series of three videos on social media featuring the stars. The campaign celebrates their friendship, brought to life through video calls over Portal. Through Portal’s Smart Camera, which automatically adjusts to keep them in frame, they’re able to feel together, even when they’re miles apart.

In the first video, ‘Quality Time,’ the two are seen chatting wearing beauty masks – Lopez in pink and Kardashian West in green. They start talking about their “top secret” ideas for their holiday party when former baseball star Rodriguez enters the room with Lopez, dressed in identical pajamas and face mask, causing an awkward silent moment.