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Everything is energy

Date: May 2019
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New Zealand energy company Genesis has launched a brand campaign urging kiwis to think differently about energy.

The ad, ‘Everything Is Energy’ is part of a brand relaunch which aims to help New Zealanders to re-imagine what energy is, where it comes from and how it can be managed and used.


Client: Genesis

EGM Customer and Innovation: James Magill

GM Brand and Marketing: Justine Fairlie

Senior Brand and UX Manager: Lizzy Baker

Senior Brand and UX Manager: Stephanie Fahey

Agency: Shine

Creative Partner: Chris Schofield

Senior Art Director: Darren Wong Kam/Billy McQueen

Writer: Martin Brown

Partner in Charge: Simon Curran

Head of Planning: Andy McLeish

Group Business Director: Jo Taylor

Senior Account Manager: Marcelle Ruffin

Executive Producer: Nick Barnes

Production Company: GoodOil Films

Director: JH Beetge

Producer: Mark Foster

Editor: Tim Mauger

Online Post Production: Blockhead

Music Supervision: Aeroplane Music Services

Music: Do You Realize

Written by: Dave Fridmann, Michael Ivans, Steven Drozd, Wayne Coyne

Published by: EMI Blackwood Music Inc. Licensed by Sony ATV Australia Pty Limited (Courtesy Warner Music NZ).

Stills Photography: Steven Boniface

Retoucher: Jason King