Etsy’s 2019 holiday campaign highlights the vast breadth of categories and unique items their passionate sellers make or curate with love.
As part of the effort, NYC-based indie film and content studio Bindery created a digital series 'Here's to the Makers' that offers an intimate look at three different sellers. The vignettes take the viewer into their studios to see how they make their work, and – most importantly – learn about how they make connections and build stories with people who shop with them.
The work was directed by Bindery's Kristine Tsui, who was chosen as one of The Drum's 50 Under 30 honorees this year.
Production Company: Bindery
Director: Kristine Tsui
Executive Producer: Carter Collins
Producer: Min Soo Elle Kim
Director of Photography: Ben Joyner
Art Director: Haelim Paek
Content lead: Jean Edelstein
Producer: Jennifer Hsieh