Ben: advert-body-4 by Etcetera

Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their 'Better in Bed' campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.

The world’s first phone-condom has been introduced as an irreverent way to solve modern relationship problems. Ben, which is one of the Netherlands’ leading low-cost telcos, has worked with research agency DirectResearch, to conduct a piece of research analysing the impact that mobile phones have on Dutch people’s lives.

The results show that while in bed, the Dutch spend more time with their mobile phones than with their partners. Even though the research shows that nine out of 10 people get annoyed when their partner uses their phone in bed. Of the under 30s, it appears that two in ten allow themselves to be distracted by their mobile during the act of sexual intercourse. According to a whopping 70% of the respondents, using a mobile in bed comes at the expense of their sex lives.

The phone-condom looks like a regular condom and is packaged in the same way - but it’s larger and firmer, so that it fits around a mobile phone, blocking it from being used. The idea behind it is to show that people can have more real fun in bed by not being distracted by mobile phones.