The Drum Awards Festival - Extended Deadline

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Client: ESPN
Date: Mar 2018
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Just in time for opening day for Major League Baseball, ESPN has introduced its latest spots from the iconic ‘This is SportsCenter’ franchise, featuring a deadpan walk on by Aaron Judge of the Yankees.

‘All Rise’ and ‘Home Run Trot’ feature New York Yankees All-Star outfielder, Rookie of the Year and Home Run Derby winner Judge, paying tribute to his authoritative name and legion of followers, as well as his home run prowess.

‘Home Run Trot,’ which also stars ESPN anchors Elle Duncan and Scott Van Pelt, premiered in the late-night edition of SportsCenter with Scott Van Pelt. The two anchors are seen running on treadmills at the gym when Judge, in full pinstriped uniform, walks in, gets on another treadmill, and lightly jogs for a few seconds. He then stops, gets off, points to the sky with his bat and walks away, high-fiving a mascot on a treadmill on his way out. We see the digital display of Judge’s treadmill stating his brief workout: “Home Run Trot”.

'All Rise' has Van Pelt saying how Judge takes his name a bit too literally. We then see a toupeed bailiff asking a meeting table full of people to rise as Judge walks in, placing his bat down on the table like a gavel.

Credits

ESPN:

Carrie Brzezinski – VP, CreativeWorks

Samira Zebian – Sr. Director, Marketing Strategy

David Kraft – Director of CreativeWorks Production

Courtney Budenholzer – Production Coordinator

Jay Marrotte – Sr. Director of Creative Development

Jamie Overkamp – Creative Director

Kevin Sullivan – Senior Writer

Curtis Friends – Director of Sports Marketing

Amanda Marcotullio – Associate Manager of Sports Marketing

Chantre Camack – Director of Event Talent

Sharee Stephens – Associate Director of Event Talent

Azim Lateef – Coordinator of Event Talent

Melanie Adelberg – Director of Project Management

Summer Czajak – Assoc Director Project Management

Amy Phillips – VP of Communications

David Scott – Sr. Director of Communications

Tomas Casabal – Creative Sr. Manager International

Andre Quadra – Sr. Director International Marketing

Hungry Man:

Hank Perlman – Director

Caleb Dewart – Executive Producer

Julie Hershan – Producer

Mike Feldman – Editor

Meredith Bergman – Head of Sales / East Coast