E.ON: advert-top-1 by Engine
- Location:
As part of E.ON’s commitment to expanding its charging network across Europe, the global energy brand is challenging outdated observations about electric vehicles with a new film entitled ‘Freedom is Electric’.
Set against a barren desert landscape, the film features a range of cars and bikes - and the world’s only electric monster truck – all traditionally perceived to be gas-guzzling machines. In reality, these are all converted or new-concept electric vehicles running on volts rather than fossil fuels and charged using E.ON’s fast-charging points.
The film production, including camera rigs, tracking vehicles and drones, was also entirely electric. The sound of the engines are made by electric guitars, which imitate the sound of V8s.
Credits
E.ON - client
Engine (PAA/WCRS) - agency
Tian Murphy and Charlie Gee - creatives
Joseph Pawsey - agency producer
Daisy Domenghini, Albert Ponnelle, Cat Melville, Hugh Philips, James Wilson - account handling
John Crowther, Matthias Gray - planning
Vizeum - media agency
Outsider - production company
Scott Lyon - director/animator
Zeno Campbell-Salmon - producer
Art Jones @ Work Editorial - editor
Sam Ashwell @ 750mph - sound design
Electric Theatre Collective - post-production
Meanred – music