Philips: You Deserve A Good Poop by Energy BBDO
- Location:
Phillips’ latest campaign for its laxatives and probiotics range is, 'You Deserve a Good Poop.'
Produced by creative agency Energy BBDO, the new campaign tackles the taboo topics of poop and constipation, destigmatizing laxatives in a humorous way, by reframing them as a gentle form of self-care.
Credits
Client: Bayer
Product: Phillips’ Laxatives
Title: You Deserve a Good Poop
Creative Agency: Energy BBDO
Co-Chief Creative Officers: Josh Gross and Pedro Pérez
Executive Creative Director: Susan Treacy
Associate Creative Directors: Colin O’Toole and Hansel Quintela
Copywriter: Matt Kane
Junior Art Director: Daniel Pujol
3D Motion Designer: Jaehyuk Choi
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Producer: Chris Totzke
Business Manager: Gina Stevanovich
Talent Manager: Mariellen Golfis
Managing Director: Lianne Sinclair
Worldwide Client Service Director: Katie Clow
Client Service Director: Kevin Bogusz
Account Supervisor: Serena Lignel
Assistant Account Executive: Jackson Dunn
Group Strategy Director: Jason Parker
Strategy Director: Elizabeth Brown
Strategist: Loie Greenwood
Production Company: CoMPANY Films (Los Angeles)
Head of Production: Christien Tuttle
Executive Producer: Richard Goldstein
Director: Axel Laubscher
DP: Jakob Ihre
Line Producer: Henrik Lagercrantz
