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Philips: You Deserve A Good Poop by Energy BBDO

Client: Philips
Date: Feb 2021
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Phillips’ latest campaign for its laxatives and probiotics range is, 'You Deserve a Good Poop.'

Produced by creative agency Energy BBDO, the new campaign tackles the taboo topics of poop and constipation, destigmatizing laxatives in a humorous way, by reframing them as a gentle form of self-care.


Client: Bayer

Product: Phillips’ Laxatives

Title: You Deserve a Good Poop

Creative Agency: Energy BBDO

Co-Chief Creative Officers: Josh Gross and Pedro Pérez

Executive Creative Director: Susan Treacy

Associate Creative Directors: Colin O’Toole and Hansel Quintela

Copywriter: Matt Kane

Junior Art Director: Daniel Pujol

3D Motion Designer: Jaehyuk Choi

Head of Integrated Production: John Pratt

Executive Producer: Jeff Davis

Producer: Chris Totzke

Business Manager: Gina Stevanovich

Talent Manager: Mariellen Golfis

Managing Director: Lianne Sinclair

Worldwide Client Service Director: Katie Clow

Client Service Director: Kevin Bogusz

Account Supervisor: Serena Lignel

Assistant Account Executive: Jackson Dunn

Group Strategy Director: Jason Parker

Strategy Director: Elizabeth Brown

Strategist: Loie Greenwood

Production Company: CoMPANY Films (Los Angeles)

Head of Production: Christien Tuttle

Executive Producer: Richard Goldstein

Director: Axel Laubscher

DP: Jakob Ihre

Line Producer: Henrik Lagercrantz