Pearle Vision: advert-body-2 by Energy BBDO

The ‘Small Moments’ campaign from Pearle Vision breaks from convention in the vision care category, focusing on the genuine relationships that Pearle Vision’s neighborhood doctors build with their patients, supporting the brand’s tagline, “Nobody cares for eyes more than Pearle.”

In the latest spot, created with creative agency partner Energy BBDO, we meet an inspired nine-year-old girl named Olivia. We see the little girl fixing lights on a dollhouse, competing in an archery class, admiring a space suit at a ‘Women in Space’ exhibition, reading on her tablet and playing tennis. With all the activities, she seems hampered, and as we see her mother looking on, we realize that Olivia’s vision is impaired. When Olivia visits her local Pearle Vision EyeCare Center and learns that she needs glasses, she is disappointed until her Pearle Vision doctor finds a way to show her the power of women in glasses and how a pair of prescription glasses helped one in particular transcend into a cultural icon – Billie Jean King.

The end of the film reveals that all of Olivia’s unique interests are inspired by ‘Women Who Made History.’ When the Pearle Vision doctor presents the little girl with a photo of a new heroine to add to her bedside inspiration board in King, it is meant to show how Pearle doctors care for each patient, empowering Olivia to be who she wants to be.