Extra Gum: Max & Bill by Energy BBDO
- Location:
Extra Gum introduced the next chapter in the 'Give Extra, get extra' story with the debut of 'Max & Bill' to support the launch of the new Extra Refreshers gum.
The new ad campaign tells the heartwarming story of an unlikely friendship between two strangers, and how small, unexpected gestures – like sharing gum – can help form a lasting relationship regardless of age, race or gender. Young Max shows up at the park whenever he can to play checkers with older man Bill, who shares his Extra gum with him. When Bill doesn't show up, Max finds where he is and visits him with a hug at the home he lives in.
Debuting nationally, 'Max & Bill' features a rendition of the song Every Age, recorded by emerging music artist Jacob Banks.
Credits
Agency: Energy BBDO
Brand: Extra Refreshers
Title: “Max & Bill”
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Pedro Pérez
Executive Creative Director: Josh Gross
Creative Director: Manuel Torres
Creative Director: Alejandro Juli
Art Director: Elaine Kalvelage
Copywriter: Cassidy Buzin
Head of Integrated Production: John Pratt
Producer: Maddie Gorman
Executive Art Producer: Liz Miller-Gershfeld
Executive Director of Music: Daniel Kuypers
Program Director: Jeremy Hawking
Client Service Director: Lianne Sinclair
Global Sr. Account Director: Jamie DeFer
Account Supervisor: Kristin Grandberry
Global Strategy Director: Allison Arling-Giorgi
Production Company: Rattling Stick USA
Director: Pete Riski
Line Producer: Tessa Mitchell
Executive Producers: Joe Biggins & Jeff Shupe
Head of Production: Richard McIntosh
Editorial Company: The Assembly Rooms
Editor: Eve Ashwell
Assitant Editor: Kevin Corry
Producer: Daniel Breheny
Animation/Motion Graphics Company: Cream Electric Art Australia
Creative Director: Bruce Bigelow
Producer: Diane Williams
Color/Finish: The Mill
Colorist: Oisin O’Driscoll
Post Producer: Matthew Engel
Finish Artists: Heidi Anderson & Alison Bloom
Audio Company: Another Country
Sound Engineer: John Binder
Audio Assistants: Logan Vines & Josh Hunnicutt
Producer: Louise Rider & Tim Konn
Music:
Vocals/Song: Jacob Banks – ‘Every Age’