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Extra Gum: Get Your Ding Back by Energy BBDO

Client: Extra Gum
Date: Jun 2021
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After ‘For When It’s Time’ caused a sensation, Wrigley’s Extra Gum has prepared a series of simulations to help people retrain their basic human intersections as part of its ‘Get Your Ding Back’ post-lockdown campaign.

In a style similar to the Pokemon Game Boy glory days, the point and click adventure presents a series of situations that the player must do to re-enter the world as a normal person.

Alongside the ability to choose your own character, the simulation includes a number of tasks that the player must complete. The player can move around the apartment to approach glowing items like the TV and the washing basket to see what happens. And Mr Meow the cat is there to give feedback and encouragement. Activities range from putting on jeans to grabbing essentials, before heading out into the world outside.

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