The City That Sleeps by Empower

Agency: Empower
Date: Oct 2019
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New York is crammed with people and glittering lights. The city never sleeps, that’s why they’re uptight. Now let’s talk about a place that’s not quite the same. Out in the Midwest with a long and funny name. No subways, few pigeons and not so rat-y. You’re in O-hi-o, in Cincinnati.

Fresh beats are blasting from Empower’s Creative Studio as it officially drops 'The City That Sleeps,' a comedic, yet, oh-so-true rap video that cleverly sums up Cincinnati’s culture. But don’t take Empower chief executive Jim Price’s word for it, the validating lyrics were largely inspired by the company’s boomerang creative director, Terry Dillon and leadership recruited from all over the globe.

According to the Cincinnati Chamber of Commerce, no other city has more consumer branding experience connecting the most loved and successful brands to consumers across the globe.





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