Unilever has launched its latest fragrance Lynx New Zealand with a cheeky campaign starring Kiwi actor Julian Dennison (Deadpool 2, Hunt For The Wilderpeople).
Dennison, who featured in a previous campaign to promote the Lynx Australia fragrance, stars as Humphrey, a young man keen to reassert his national allegiance and spruik the brand’s New Zealand fragrance - all while poking fun at its trans-tasman neighbours.
Client – Unilever
Markus Rehde – Unilever Marketing Director, Personal Care Kristy Rutherford – Male Grooming Marketing Manager Kate Westgate – LYNX Brand Lead
Creative, Production & Amplification – Emotive
Simon Joyce – CEO & Lead Strategist
Marshall Campbell – Business Director
Zane Pearson – Creative Director, Writer & Director Nathan Burley – Additional Writer
Alistair Pratten – Senior Producer
James Brown – DOP
Uthayan Selvaraj – Editor
Jamie Crick – Talent Social Amplification
Media Agency – PHD
PR Agency – Liquid Ideas & Spark PR NZ