Agency: Emotive
Client: Lynx
Date: Jul 2018
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Unilever has launched its latest fragrance Lynx New Zealand with a cheeky campaign starring Kiwi actor Julian Dennison (Deadpool 2, Hunt For The Wilderpeople).

Dennison, who featured in a previous campaign to promote the Lynx Australia fragrance, stars as Humphrey, a young man keen to reassert his national allegiance and spruik the brand’s New Zealand fragrance - all while poking fun at its trans-tasman neighbours.


Client – Unilever

Markus Rehde – Unilever Marketing Director, Personal Care Kristy Rutherford – Male Grooming Marketing Manager Kate Westgate – LYNX Brand Lead

Creative, Production & Amplification – Emotive

Simon Joyce – CEO & Lead Strategist

Marshall Campbell – Business Director

Zane Pearson – Creative Director, Writer & Director Nathan Burley – Additional Writer

Alistair Pratten – Senior Producer

James Brown – DOP

Uthayan Selvaraj – Editor

Jamie Crick – Talent Social Amplification

Media Agency – PHD

PR Agency – Liquid Ideas & Spark PR NZ