Oreo: Twin to Win by Elvis

Agency: Elvis
Client: Oreo
Date: Feb 2020
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Oreois launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency Elvis.

The campaign plays on the social media phenomenon of ‘twinning’ – wearing matching outfits – and stars influencer Sam Faiers twinning with her niece, Nelly in pieces from the exclusive fashion collection launched by Oreo and Elvis in January this year.

People can enter Oreo’s ‘Twin to Win’ competition by posting a picture of themselves and a friend or family member twinning on Instagram, using the hashtag #OreoTwintoWin, for the chance to win two items from the OREO fashion collection or the grand prize of a £1,000 shopping spree. Consumers can choose to submit their own real-life twinning photos or to enter via a specially created virtual twinning Snapchat lens or LoopMe special build.

Credits

Client - Mondelez

Bryony Tate, Junior Brand Manager, OREO UK

Jo Dias, Senior Brand Manager, OREO UK

Jacopo Dellacasa, Marketing Directory Bakery UK&I

Creative agency - ELVIS

Elli Stone and James Bougourd, Creatives

Keelie Lynch, Senior Account Director

Claire Smith, Senior Account Manager

Sasha Bachir, Account Manager

Riona Gray – Social Media Manager

Beth Stanbridge, Designer

Lottie White, Creative Production Director

Luis Viana, Motion Designer

Daniel Malheiro, Creative Photographer

Neale Horrigan, Creative Managing Partner

David Yates, Managing Partner – Strategy

Caroline Davison, Managing Partner – Clients

Influencer agency - IMA

Gio Metodiev, Influencer Marketing Director

Anna Toemp, Senior Account Manager

Robyn Johnston, Brand Strategist

Production – Craft Films

Jack Bowden, Director

Joe Douglas, DOP

Phil Myers, Producer

Media – Carat

Christopher Springall, Communications Planning Director

Anisha Doshi, Communications Planning Manager

Hugo Cadman, Account Executive

PR – Golin

Sophie Carey, Director

Dagmara Bandura, Manager

Promo Veritas

Danielle Raperport, Account Director

Sian Spelman, Project Manager

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