Oreo: Twin to Win by Elvis
- Location:
Oreo is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency Elvis.
The campaign plays on the social media phenomenon of ‘twinning’ – wearing matching outfits – and stars influencer Sam Faiers twinning with her niece, Nelly in pieces from the exclusive fashion collection launched by Oreo and Elvis in January this year.
People can enter Oreo’s ‘Twin to Win’ competition by posting a picture of themselves and a friend or family member twinning on Instagram, using the hashtag #OreoTwintoWin, for the chance to win two items from the OREO fashion collection or the grand prize of a £1,000 shopping spree. Consumers can choose to submit their own real-life twinning photos or to enter via a specially created virtual twinning Snapchat lens or LoopMe special build.
Credits
Client - Mondelez
Bryony Tate, Junior Brand Manager, OREO UK
Jo Dias, Senior Brand Manager, OREO UK
Jacopo Dellacasa, Marketing Directory Bakery UK&I
Creative agency - ELVIS
Elli Stone and James Bougourd, Creatives
Keelie Lynch, Senior Account Director
Claire Smith, Senior Account Manager
Sasha Bachir, Account Manager
Riona Gray – Social Media Manager
Beth Stanbridge, Designer
Lottie White, Creative Production Director
Luis Viana, Motion Designer
Daniel Malheiro, Creative Photographer
Neale Horrigan, Creative Managing Partner
David Yates, Managing Partner – Strategy
Caroline Davison, Managing Partner – Clients
Influencer agency - IMA
Gio Metodiev, Influencer Marketing Director
Anna Toemp, Senior Account Manager
Robyn Johnston, Brand Strategist
Production – Craft Films
Jack Bowden, Director
Joe Douglas, DOP
Phil Myers, Producer
Media – Carat
Christopher Springall, Communications Planning Director
Anisha Doshi, Communications Planning Manager
Hugo Cadman, Account Executive
PR – Golin
Sophie Carey, Director
Dagmara Bandura, Manager
Promo Veritas
Danielle Raperport, Account Director
Sian Spelman, Project Manager
